Prologue ; Hidden spot in Seoul Korea

Hidden spot in Seoul ; Sites and restaurants

I am a Seoul native in my 40s, born and raised here my entire life. Currently, I work in Investment Banking in Yeouido, often referred to as the Wall Street of Korea. Having spent my whole life in Seoul and meeting a wide variety of people for business, I have naturally built up a curated list of famous eateries and hidden culinary gems. This experience and knowledge have proven invaluable not only for business but in my personal life as well.

​I am going to start posting contents themed around local food and travel for global travelers. Rather than focusing on places already crowded on popular travel sites or mainstream tourist guides, I want to share recommendations and hidden gems from the perspective of a true Seoul insider.

Korea is a country where trends change rapidly. Some of the places I recommend have maintained their stellar reputation for decades, while others are newly opened spots that instantly blew up among the younger crowd. I am not sure how long I will maintain these postings or how much help it will provide, but I would be truly happy if this becomes a wonderful space to connect and communicate with people I’ve never met before.

While doing business meetings, I have come to know many high-end restaurants. However, places like Michelin-starred establishments are simply too heavy on the wallet to pay for out of my own pocket. In Korea, people place high value on * 가성비* (Gaseongbi)—getting the absolute best quality and satisfaction for the price. Fitting this philosophy, I plan to post about places where you can be thoroughly satisfied without breaking the bank.

​One unique aspect of Korean cuisine is the grill right on the dining table. Koreans love cooking meat together or preparing dishes directly at the table while sharing a meal. Most of the meat restaurants I recommend share this distinct characteristic.